01
High-intent discovery
Players come for game information, release news, database pages, platform tools, reviews, and guide content. That makes campaign messaging more useful than broad display exposure alone.
China game marketing partner for overseas studios
Reach China’s core PC & console gamers.
Diershoubing helps global developers and publishers introduce their games to high-intent Chinese players through app discovery, editorial coverage, website SEO, community content, social media distribution, and launch-ready campaign pages.
For partnership inquiries, please include your Steam / console store page, press kit, launch timeline, target regions, and campaign goals.
PC & console focused Serving players across Steam, PlayStation, Xbox, Nintendo Switch, and related platforms.
Content + community Game news, reviews, database pages, guides, tools, and player discussion.
Long-tail discovery SEO-friendly website pages and evergreen game guides designed to keep working after launch week.
Why Diershoubing
A focused entry point for China’s core game audience.
Instead of treating China as a generic traffic market, Diershoubing speaks to players who actively look up game information, platform data, discounts, reviews, guides, and community opinions before they decide what to play.
02
PC and console relevance
Diershoubing is built around PC, console, and premium game players, with support for major platforms such as Steam, PlayStation, Xbox, and Nintendo Switch.
03
App, web, and social together
A campaign can be packaged across the Diershoubing app, diershoubing.com, editorial content, guide pages, Bilibili, Douyin, Weibo, and selected social channels.
Positioning
Not just “media coverage”. A full discovery path.
Overseas games often need more than a single announcement. Before deciding to engage, Chinese players often look for genre framing, gameplay explanations, platform information, demo coverage, sale announcements, player reviews, and trusted community discussion.
Steam wishlist campaignsDemo launch supportGame guide hubsChinese positioningEditorial featuresSocial media distributionCommunity feedbackLong-tail SEOCreator-ready assetsFestival/event pages
Services
Campaign modules for launch, demo, wishlist, and long-tail growth.
Choose a focused package or combine modules into a full market-entry campaign.
1
Market positioning for Chinese players
We help communicate your game’s strengths in terms that resonate with Chinese players: genre angle, hook, comparable titles, Steam short pitch, key visuals, community talking points, and launch messaging.
2
Editorial coverage and explainers
News posts, feature articles, review-style introductions, “why this game matters” explainers, genre roundups, and platform-specific buying guides.
3
Diershoubing app and community exposure
Campaign pages, app placements, community posts, user discussion topics, event pages, and player-facing calls to action for demo play, wishlisting, following, or joining a campaign.
4
SEO game pages on diershoubing.com
Search-friendly game pages, guide hubs, FAQ pages, walkthrough content, achievement pages, terminology pages, and internal linking designed for long-term discovery.
5
Social media distribution
Bilibili video and article concepts, short-video topics, Weibo post angles, visual asset adaptation, giveaway copy, campaign updates, and launch reminders.
6
Steam-focused growth support
Wishlist-oriented messaging, demo campaign planning, Next Fest-style content calendars, Chinese Steam page improvement advice, discount event hooks, and post-launch content refreshes.
“Chinese players do not only need to know your game exists. They need a clear reason to care, a trusted place to learn more, and repeated reminders at the moments that matter.”
Best fit
Games that benefit most
Premium PC and console games, indie games, narrative adventures, strategy games, puzzle games, roguelikes, simulation games, action games, RPGs, co-op games, games with demos, and games that need better explanation for Chinese players.
Steam launchDemo campaignConsole releaseChinese market test
Workflow
A practical campaign process for overseas teams.
Designed for publishers and developers who need a clear China-facing execution path without rebuilding a local marketing team from scratch.
Campaign diagnosis
We review your store page, trailer, press kit, launch timeline, genre competition, target player, and current China-market readiness.
Chinese positioning and content plan
We define the campaign angle, translation priorities, creator hooks, SEO topics, article structure, social media calendar, and player call-to-actions.
Page and content production
We build campaign pages, publish editorial assets, prepare guide or database content, adapt social copy, and connect the app, web, and social distribution path.
Launch, refresh, and learn
We support key beats such as demo launch, festival participation, release date reveal, launch week, discounts, updates, and post-launch content refreshes.
SEO and AI discoverability
Built for search engines, answer engines, and human decision makers.
The page architecture is designed to be machine-readable while still converting business visitors.
Clear entity signals
Use the same brand names consistently: Diershoubing, 二柄, 二柄APP, diershoubing.com, and China PC & console game community.
Structured data
Organization, WebSite, Service, and FAQPage schema are included to help search and AI systems understand the company, service, and page intent.
Evergreen topical clusters
Recommended supporting pages: China game marketing guide, Steam promotion in China, Chinese player localization checklist, case studies, and media kit.
FAQ
Questions overseas publishers usually ask.
What makes Diershoubing different from a general gaming news site?
Diershoubing combines app discovery, game database pages, player tools, reviews, guides, community discussion, website SEO, and social media distribution. That allows a campaign to continue working after the first news post.
Can you help with Steam wishlist growth?
Yes. We can plan wishlist-focused content, demo announcements, Chinese Steam page suggestions, campaign landing pages, guide hubs, and social reminders around key beats such as Steam Next Fest, demo launch, launch week, and discounts.
Can you support games that are difficult to explain?
Yes. This is often where Diershoubing is most useful. We can turn unusual gameplay, niche genres, narrative hooks, and cultural context into Chinese player-facing explanations, comparisons, FAQs, and creator-friendly talking points.
What materials should we send first?
Please send your store page, trailer, screenshots, press kit, release date, demo availability, target platforms, target region, current localization status, and the main campaign goal: wishlist, demo plays, sales, community feedback, or awareness.
Do you provide fake reviews or guaranteed sales?
No. We focus on legitimate discovery, content, community communication, SEO, and campaign execution. We do not recommend fake reviews, misleading incentives, or non-compliant promotion tactics.
Ready to enter the Chinese market?
Let’s build a campaign Chinese players can understand, trust, and act on.
Send us your game page, press kit, timeline, and target campaign goal. We will propose the most suitable mix of app, web, editorial, social, and community promotion.
Contact contact@diershoubing.com